London Drizzle

London Drizzle
London Drizzle
London Drizzle

London Drizzle

Not a dry gin.
Premium craft gin developed by two men in a cold shed in Wiltshire.
Regular price €38,33
“So stunningly good and has the most amazing aroma of any gin I have sampled” Ian F.
Since most gins are designated ‘London Dry’ - and London generally isn’t, James came up with the idea of making one that evoked ‘the smell of rain on a hot pavement in Regent’s Park.’ That distinctive scent that hangs in the air, just as those first drops of rain hit the ground on a summer day is called ‘petrichor’. 

One of the key components of petrichor is also present in beetroot - so we’ve combined that with lovage, bay, orange, and ginger to create a gin designed to instantly invoke the majesty of our Sceptered Isle.

As Samuel Pepys may have observed: “Ye Aprile raine falling pon the hot paving seemed drearisome, but gave off so fweet a fmell that my hearte was greatly uplifted, and I thought unto myfelf that ‘twould one daye make for an bangyng gyn.’


We’ve combined beetroot with lovage, bay, orange, and ginger to create a gin with light notes alongside earthy tones that give an almost umami quality to the gin - and instantly invoke the majesty of our Sceptered Isle.

50ml London drizzle

50ml beetroot juice

25ml apple juice 

25ml sugar syrup

All shaken over ice and double strained into a chilled martini glass.

James Gin London Drizzle contains:

Juniper - Gin must contain juniper or it isn’t gin. In fact, the name ‘gin’ is a shortening of the Dutch word for juniper, ‘jenever’. Not to be confused with ‘Geneva’ which is both a place anda convention but not a drink.

Coriander Seeds - Some people are genetically indisposed towards coriander, and believe it tastes of soap. They’re just weirdos, so it’s in the gin.

Angelica Root - Angelica Root was a famous 1920s blues singer from the Mississippi region.Here, it's a botanical.

Liquorice Root - Seventh son of Angelica (see above), Liquorice was born blind and therefore became a blues guitarist. His band, The Allsorts, remain unknown beyond the Mississippi Delta.

Orange Peel - a minor 60’s celebrity and lesser-known sister of Emma, criticised for her use of fake tan. Also the peel from oranges.

Cubeb Pepper - In the Chinese Tang dynasty, physicians administered cubeb pepper to restore appetite, cure "demon vapors", darken the hair, and perfume the body. My gin will
also do all of these things, possibly. Let us know how you get on and send photographs.

Rosemary - not the mythical riveting factory worker of American WWII recruitment posters, just a herb.

Caraway Seed - Finland supplies about 28% of the world's caraway seed. Also many of the best racing drivers. This is because the word ‘car’ appears in both job descriptions.

Ginger - Although used in traditional medicine and as a dietary supplement, there is no good evidence that consuming ginger or its extracts has any beneficial effect on human health. But just in case it does, it’s in the gin.

Bay – this comes in several forms, such as James, Montego and San Francisco. Here it is a leaf, which is easier to fit inside our still.

Lovage - in Celtic traditions, lovage was believed to relieve exhaustion and the leaves were placed in the shoes of travellers at inns. This tradition has not yet been extended to my pub, so it’s in the gin instead.

Beetroot - According to legend, beet was the root of Aphrodite's ageless beauty. However, as the phrase ‘according to legend’ is a sure sign of craft gin marketing bollocks, here it’s in the gin to make it taste good.

Salt - if you spill salt, you should throw a bit of it over your shoulder. This brings good luck, keeps evil at bay or irritates the person at the table behind you - depending on your aim. Either way, in this context it would be an absurd waste of gin.

You can check where we ship to here.

For countries within the EU:

We've included duties & taxes into the cost of the product so you won't have anything else to worry about when it gets to you.

For countries outside of the EU: 

Please note that you may be charged with VAT and excise duty by your local authorities or by the transport company when your shipment arrives in your country.

'It's utterly gorgeous'

'It’s earthy, mineral yet mouthwatering (and, crucially, not beetrooty). I suppose it is kind of reminiscent of when it has freshly chucked it down with rain. Perhaps not London rain, though; there’s no hint of diesel particulates or port dust', Lee W.
London Drizzle
Sold Out
The Fab Four
The Starter Pack
Sold Out
The Collector
London Drizzle (6 Pack)

London Drizzle Beet

Beet the weather with this recipe.

The London Drizzle Windbreaker

The London Drizzle Windbreaker
The London Drizzle Windbreaker

The London Drizzle Windbreaker

Regular price €29,17
For when you need to break wind. Pair with marginal social skills.

• 100% polyamide
• Regular fit
• Hood with a drawstring, zipped closure, elastic cuffs and hem
• 2 zipped pockets
• This product’s fabric is OEKO-TEX Standard 100 certified and PETA-Approved Vegan

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!