Hello foreign person and greetings from l’il ol' England. I’m delighted by your enthusiasm for my gin - Asian Parsnip, Navy Strength and most recently American Mustard. We’re delighted to be able to deliver it to some countries and we’re working on all the others in the interests of world domination by gin. You can now also be the envy of your friends by wearing James Gin Merch - a range of stylish attire for the discerning drinker.

American Mustard

American Mustard
American Mustard
American Mustard
American Mustard
American Mustard
American Mustard
American Mustard

American Mustard

Regular price €45,61

American Mustard is not in itself a recognised strain of the genus brassica. It is more conceptual; an abstract signifier of America’s greatness. In producing this gin, I am acknowledging the UK’s debt to the Land of the Free and celebrating the special relationship our two nations enjoy.

It’s a bit like the one Ronald Reagan and Margaret Thatcher had. Theirs helped to end the Cold War. Conversely, we will create warmth in your belly and a slight sensation of fire on the tongue.

We’re experimenting with using 100% recycled glass bottles. This means some bottle have a slight green colour. 
But the gin doesn’t. That’s slightly yellow, because of the mustard, obviously.

Note: Single bottle orders come in the branded box, multiple bottle orders don't because you can only fit one in a box, obviously.

Tax included.
American Mustard
Asian Parsnip
Navy Strength Asian Parsnip
The Power of Three
Asian Parsnip (6 pack)

Don't just take our word for it...


"Usually I mix my gin with ice and tonic. But James has somehow done it. I tried just in a glass at room temperature. It's really good. I think I'm just going to add ice from now on and consider it a treat to myself after a work day".

Kevin T.

"Our neighbor brought this over and WOW we love it!! Very smooth, great nose. My husband wants it in a cologne. Seriously great job!!"


"I ordered this for my husband for Christmas. He is currently enjoy the gin and he is shocked. He said he thought all gins were the same but James has proved that’s not true. The hubs has declared “best gin ever!” Thanks James".

Upstate New Yorker

"Super exited to have tasted this gin. It is very smooth, you can taste the parsnip, and all of the flavors are very delicate but work perfect together!"


"A great gin to try, even if you've previously tried gin and thought you disliked it. The flavours are great, and it makes a lovely drink, great for cocktails too!"

James Gin Enjoyer

3 Things you should know before trying my gin

Made in the U.K

My gin is made in the UK, the country that brought you the Hawker Hurricane and the Austin Maxi.

Recyclable packaging

The glass bottles are 100% recyclable. Or they can be repurposed for flowers or urine samples.

Handcrafted by Artisans in Sheds

Then produced in industrial quantities in a drinks laboratory, controlled by computers.

Watch the story

We recorded some of the key moments in the long and gin-addled journey of Asian Parsnip - now presented here in a binge watch boxed set for your viewing pleasure.

Some of the words not used on this website:

Deconstructed, Artisanal, Mouthfeel, Crafted, Quaffable, Curated, Authentic, Gutsy, Drenched, Piquant, Succulent, Aviation, Heritage.