Not a dry gin

London Drizzle

Our newest gin is available to order now.

Order now

Price

Since most gins are designated ‘London Dry’ - and London generally isn’t, James came up with the idea of making one that evoked ‘the smell of rain on a hot pavement in Regent’s Park.’ That distinctive scent that hangs in the air, just as those first drops of rain hit the ground on a summer day is called ‘petrichor’.

One of the key components of petrichor is also present in beetroot - so we’ve combined that with lovage, bay, orange, and ginger to create a gin designed to instantly invoke the majesty of our Sceptered Isle.

As Samuel Pepys may have observed: “Ye Aprile raine falling pon the hot paving seemed drearisome, but gave off so fweet a fmell that my hearte was greatly uplifted, and I thought unto myfelf that ‘twould one daye make for an bangyng gyn.’

Shop my multi award winning gins...

London Drizzle (6 Pack)

Euro Crash

View Recipe

Red Snapper

View Recipe

Dirty Martini

View Recipe

Don't just take our word for it...

★★★★★
"Usually I mix my gin with ice and tonic. But James has somehow done it. I tried just in a glass at room temperature. It's really good. I think I'm just going to add ice from now on and consider it a treat to myself after a work day".
Kevin T.

★★★★★
"Our neighbor brought this over and WOW we love it!! Very smooth, great nose. My husband wants it in a cologne. Seriously great job!!"
Foodie

★★★★★
"I ordered this for my husband for Christmas. He is currently enjoy the gin and he is shocked. He said he thought all gins were the same but James has proved that’s not true. The hubs has declared “best gin ever!” Thanks James".
Upstate New Yorker

★★★★★
"Super exited to have tasted this gin. It is very smooth, you can taste the parsnip, and all of the flavors are very delicate but work perfect together!"
Justin

★★★★★
"A great gin to try, even if you've previously tried gin and thought you disliked it. The flavours are great, and it makes a lovely drink, great for cocktails too!"
James Gin Enjoyer

3 Things you should know before trying my gin

Made in the U.K

My gin is made in the UK, the country that brought you the Hawker Hurricane and the Austin Maxi.

Recyclable packaging

The glass bottles are 100% recyclable. Or they can be repurposed for flowers or urine samples.

Handcrafted by Artisans in Sheds

Then produced in industrial quantities in a drinks laboratory, controlled by computers.

Watch the story

We recorded some of the key moments in the long and gin-addled journey of Asian Parsnip - now presented here in a binge watch boxed set for your viewing pleasure.

Watch more episodes

Some of the words not used on this website:

Deconstructed, Artisanal, Mouthfeel, Crafted, Quaffable, Curated, Authentic, Gutsy, Drenched, Piquant, Succulent, Aviation, Heritage.