Drink Responsibly

As an online retailer selling alcohol it is important to us that people purchasing our products not only enjoy them but also ensure that they drink responsibly. We want drinking our products to be a pleasurable and sociable experience where you stay healthy and in control. Many drink alcohol to unwind and relax but we are aware that there will be times when drinking or drinking too much can be dangerous for you or others around you or there will be some people who need help to moderate their drinking.

How much is too much?

There is no single international standard for low-risk drinking. Guidelines vary from country to country, and so does the size of a "standard drink". We encourage you to follow the official guidance from your own country's health authority. The World Health Organization (WHO) provides general information about alcohol and health, including the risks of drinking at any level. Whatever the guideline, drinks should be spread across the week rather than consumed in one continuous session, and the less you drink, the lower your risk.

No alcohol should be consumed when driving or if you're planning to drive, when pregnant or planning a pregnancy, or in certain work situations. No one under the legal drinking age in their country should drink, and no one under the age of 18 should drink in any country. Those over the legal drinking age should set a good example of moderation for young people to observe.

Ensure you eat before or with your drink, stick to one type of drink, alternate alcoholic drinks with water or soft drinks and know your limits.

Advice & Support

How to find out more about drinking responsibly

The WHO alcohol fact sheet provides an overview of the health risks of alcohol, including the risks of drinking too much and binge drinking. For specific guidance, including recommended limits and what counts as a standard drink where you live, please check the website of your national health authority.

Getting advice and support

If you feel you need help with your drinking or are looking to find support for someone else, help is available and should be sought. You may need help if any of the following apply to you:

  • you often feel the need to have a drink
  • you get into trouble because of your drinking
  • other people warn you about how much you're drinking
  • you think your drinking is causing you problems

If you have become physically dependent and need to stop drinking completely, stopping suddenly could be harmful and even life-threatening. Please ensure you seek help and advice from a doctor or other healthcare professional.

Find alcohol support services in your country