Henry Ford is credited with inventing 'The Car of the People' - so it was high time someone did the same for gin, that other vital component of civilized culture. Selflessly, I took up the challenge - and now we have James Gin, The Gin of the People.
This is not just another cynical celebrity endorsement - I invented this stuff and I'm bored to death of reading about ‘botanical narratives’, ‘journeys in gin’, ‘crafting with passion’, and other marketing guff.
I'm delighted that sales suggest that many people feel similarly. Some even like it enough to share their thoughts. Here are a few: